A sample of our work

Quick response to market conditions


L’Occitane spent several years developing a brand new and unique skincare solution, Duolab.  The technology behind this product started something of a beauty revolution in personal skincare. When the Duolab launched, it was nominated for the 2020 Vogue Beauty Awards.

As Duolab emerged onto the market, the recent Pandemic was starting to spread. It became apparent that the success of the product would be reliant on online sales and advertising and promotion through the TV sales channel QVC.

The Brief

L’Occitane approached us to develop a transit pack for Duolab. Their initial brief was to design a pack to simply protect the unit during shipping as their inner box was very susceptible to damage. After further discussion it also became apparent that L’Occitane wanted the box to offer something of the in-store experience too for their customers.

Our Solution

So, using our design expertise, we worked to develop a secure and robust pack to hold the Duolab unit and the ancillary products and creams. We utilised some clever internal suspension fitments that did not distract from the consumer experience when the package was opened. Final design considerations were a seal tape for security, a tear tape for the consumer to open the pack on receipt, and some simple but bold graphics on the inside but a discrete outer face to minimise opportune theft.

L’Occitane were delighted with the end product!

Prescribed medication through your letterbox


Lloyds Direct was co-founded by people who were frustrated by the hassle of managing their NHS prescriptions; they knew there could be a better way. So in 2015, they built a different kind of pharmacy operating directly with GP’s to deliver medicine for free to your door.

The Brief

Phenomenal growth and an ambitious business plan lead them to seek a supplier who could support and partner with them as their business grew. They knew they needed to work directly with a manufacturer; a company prepared to help them develop and evolve post-box friendly packaging at a competitive price.

Our Solution

From their existing simple wrapper, Reedbut designers created a range of fast and easy assembly packaging that kept weight to an absolute minimum to offset postage costs.

Lloyds Direct were extremely happy with how Reedbut provided a seamless extension to their business and supported their growth and evolving business structure which continues to this day.

Flying high with skytidy®


Back in 2010 we were approached by a senior procurement manager from a major British airline.  We were presented with a sample box that was unlike anything we had seen before, a Trash Compactor Case. He demonstrated to us how the box was utilised to store and compact waste product in-flight, on-board their long-haul aircraft.

The Issue

The airline had been utilising this particular OEM box for several years but had been experiencing an increasingly poor reliability record with them and numerous quality issues. In addition, constant disruption in the supply chain of the box, stretching across the world, was also impacting their day to day business.  The existing box was deemed no longer fit for purpose. The airline therefore made an important decision to seek out a manufacturer with design credentials to help them.

The Brief

Design and construct a reliable composite waterproof container that could be manufactured and supplied to the UK & Europe. Time was a major factor because this was also a vital ‘No-Fly’ item



In conjunction with an engineering team and experienced cabin crew staff from the airline, a number of prototypes were designed.   Over several months, various models were conceived and tested on-board aircraft until we arrived at the current design.

The Result

The box offers exceptional and dependable performance in the long-haul flight cycle and has since proved to have an unsurpassed reliability record in the cabin environment; it performs as a seamless component in the trash compactor cycle: resilient, puncture resistant and fully waterproof to contain liquids unlike competitive brands; essential features for long-haul flights.

Now manufactured and held in stock in the United Kingdom and used by countless airlines, these boxes are available for worldwide distribution.

Supporting brands with Corporate Social Responsibility


The prestigious fashion retailer Charles Tyrwhitt of Jermyn Street London wanted to address their impact on the environment and turned to the Reedbut Group for a solution to their existing eCommerce packaging. Their original pack failed to meet their Corporate Social Responsibility (CSR) expectations.

The Brief

Replace their existing postal packaging with a secure solution that was completely free of plastic, glue and tape and, recyclable.

Our Solution

Our eLok box was a perfect fit. It is tamper-evident and self-locking and is 100% recyclable. Our eLok boxes are fast to assemble and easy to open, perfect for resealable returns.

We are proud to have been able to dramatically evolve their packaging from a multi-step manufacturing process to a much improved secure eCommerce pack, manufactured much more considerately from recycled material and completely free of plastic, tape and glue.