The Background
Lloyds Direct was co-founded by people who were frustrated by the hassle of managing their NHS prescriptions; they knew there could be a better way.
So in 2015, they built a different kind of pharmacy operating directly with GPs to deliver medicine for free to your door.
The Brief
Phenomenal growth and an ambitious business plan lead them to seek a supplier who could support and partner with them as their business grew.
They knew they needed to work directly with a manufacturer; a company prepared to help them develop and evolve post-box friendly packaging at a competitive price.
The Solution
From their existing simple wrapper, our designers created a range of fast and easy assembly packaging that kept weight to an absolute minimum to offset postage costs.
The boxes are printed with a subtle exterior design to minimise risk of theft, and helpful information for customers internally. They are full recyclable and made from FSC® approved corrugated cardboard.
They work in tandem with the biodegradable and recyclable filler materials that LloydsDirect use to protect medicines in transit, ensuring a planet-friendly packaging option all round.
Lloyds Direct were extremely happy with how we provided a seamless extension to their business and supported their growth and evolving business structure which continues to this day.
“Reedbut worked closely with us to develop the best packaging solution for transporting medicines safely to our patients. They actively listened to our requirements before working their magic to build a solution that’s fit for our business.
As the profile of our patients changed, so too did our packaging offering. We needed packaging that’s tamper-proof and discreet in terms of branding. Reedbut were able to leverage their extensive experience across multiple industries to make it happen.
Having been partners for many years, our relationship flourished the most during the COVID-19 pandemic, when our patient base skyrocketed. Overnight, thousands of patients up and down the country relied on us to get their medicines, and we couldn’t have done it without Reedbut.
Three years on, the journey to offer our patients the best packaging possible continues. I could not recommend Reedbut enough!“
Gobi Chandrakumar, Head of Supply Chain and Logistics, LloydsDirect