Our highlights from the event
On the 15th and 16th February 2023, the Reedbut Group team welcomed the crowds at NEC Birmingham for Packaging Innovations 2023. We were excited to attend this brilliant annual event for the second year in a row, where we could greet both new and familiar faces, introduce our ranges of corrugated packaging products to a huge and connected audience, and demonstrate what it really means to work with us.
The brand new e-Envelope
We were very proud to have our brand-new innovative product, the e-Envelope, shortlisted for the Innovation Gallery! This corrugated cardboard pack can be printed inside and out in a single pass. Flat or thin items remain well-protected during transit, with extra rigidity built in to keep important contents secure. Tape-free, plastic-free, and completely recyclable, the e-Envelope also features a self-locking mechanism, making it 100% tamper-evident.
Packaging Innovations was the official launch and reveal of this new and exclusive Reedbut Group packaging solution, developed to meet the changing requirements of the eCommerce market. It received an enthusiastic response from many of the visitors to our stand, and now forms part of our extensive portfolio of sustainable eCommerce packaging products.
The new and improved eLok
As part of our showcase, we demonstrated our three exclusive eCommerce products; the new e-Envelope, our award-winning eLetterbox, and the eLok, with a new and improved design.
The eLok is our fully recyclable, self-locking eCommerce box, and now features both easier and faster assembly, and an extra-strong locking mechanism. Tamper resistance and tamper evidence have been improved, meaning more security for goods in transit.
We’ve worked hard on this latest eLok design, ensuring we continue to develop our products to be at the forefront of sustainable eCommerce packaging. We were able to give several demonstrations to our stand visitors of just how easy the improved eLok is to assemble, open, and reseal, and the bags of sweets inside the free samples were definitely a big hit too!
Our stand
We designed, printed, and cut out every part of our exhibition stand on-site at our Milton Keynes factory. Each piece of our display was constructed from corrugated cardboard, serving not only as our stand but as a hands-on demonstration of our manufacturing capabilities!
Along with our rotating showcase stand for our eCommerce products, we displayed a wide array of packaging samples from customers in a variety of industries and sectors, a new exhibition video describing our services, and a selection of free samples filled with treats from The Raw Chocolate Company and Retro Zos Sweets.
Our stand was definitely a talking point, with many visitors approaching us just to say they thought it looked great! We were very proud to be able to build something that really stood out at the exhibition and helped convey who we are as both a designer and manufacturer.
We’d like to thank everyone who came to see us at Packaging Innovations 2023. It was a fantastic show, and a real pleasure to meet so many people as enthusiastic as we are about protecting the environment through innovative packaging. We hope to see some of you again at London Packaging Week in September!