Our highlights from the event
On the 15th-16th February 2023, the Reedbut Group team welcomed the crowds at NEC Birmingham for Packaging Innovations 2023. We were excited to attend this brilliant annual event for the second year in a row! We greeted both new and familiar faces, introduced our ranges of corrugated to a huge and connected audience, and demonstrated what it means to work with us.
The brand new e-Envelope
We were very proud to have our brand-new innovative product, the e-Envelope, shortlisted for the Innovation Gallery! This corrugated cardboard pack can be printed inside and out in a single pass. Flat or thin items remain well-protected during transit, with extra rigidity built in to keep important contents secure. Tape-free, plastic-free, and completely recyclable, the e-Envelope also features a self-locking mechanism, making it 100% tamper-evident.
Packaging Innovations was the official launch of this new, exclusive Reedbut Group packaging solution. We developed to meet the changing requirements of the eCommerce market, so the event offered us the perfect audience. It received an enthusiastic response from our visitors, and now forms part of our portfolio of sustainable eCommerce products.
The new and improved eLok
As part of our showcase, we demonstrated our three exclusive eCommerce products; the e-Envelope, our award-winning eLetterbox, and the eLok, with a new and improved design.
The eLok is our fully recyclable, self-locking eCommerce box. It now features both easier and faster assembly, and an extra-strong locking mechanism. We improved the tamper resistance and tamper evidence factors, meaning more security for goods in transit.
We’ve worked hard on this latest eLok design, ensuring our products are at the forefront of sustainable eCommerce packaging. We were able to give demonstrations to our stand visitors of just how easy the improved eLok is to assemble, open, and reseal. The bags of sweets inside the free samples were definitely a big hit too!
Our Packaging Innovations 2023 stand
We designed, printed, and cut out every part of our exhibition stand on-site at our Milton Keynes factory. We constructed our display from corrugated cardboard, to serve not only as our stand but as a demonstration of our manufacturing capabilities!
Alongside our rotating showcase stand, we displayed a wide array of packaging samples from our customers. We also shared a new exhibition video, and offered free box samples filled with treats from The Raw Chocolate Company and Retro Zos Sweets.
Our stand was definitely a talking point, with many visitors approaching us just to say they thought it looked great! We were proud to build something that stood out and showed who we are as a designer and manufacturer.
We’d like to thank everyone who came to see us at Packaging Innovations 2023. It was a fantastic show, and a real pleasure to meet so many people as enthusiastic as we are about protecting the environment through innovative packaging. We hope to see some of you again at London Packaging Week in September!