Why Corrugated Is the Best Packaging Option

Corrugated?  Cardboard?  Just what is the difference?

Everyone is familiar with cardboard, cereal boxes, shoe boxes, storage boxes, we probably come across cardboard boxes numerous times every day.  But what about corrugated board, how does it differ and what really is the best option when it comes to your packaging materials?

A cardboard box is usually made of thick paper stock or heavy paper-pulp. This material is used to make a variety of products such as containers, product packaging and even structural supports for notepads and clothing. Retailers often use cardboard boxes to store, package and send items to customers but there is always a risk to the product as this material provides little protection. It may also require extra packaging materials such as bubble wrap to ensure your products stay safe during transit. Extra packaging often means extra expense, not to mention being less sustainable too.

Corrugated boxes on the other hand are made up of number of layers of material rather than just a single sheet like cardboard. With corrugated board, there are often 3 layers of corrugated including an inside and outer liner, and a medium fluted layer that goes between the two. Corrugated board is a resilient material that is light but also strong — an important consideration when it comes to shipping cost and safety.

So, what are the benefits of using corrugated board?

A sustainable choice

Corrugated, which is made predominantly from trees (a renewable resource), is a very sustainable packaging material with up to 70% of it being made from recycled papers. In addition to being a renewable material, corrugated board can also be reused. Its durability and flexibility mean it can be used multiple times prior to getting recycled to create new packaging.

Product Safety

The most important thing your packaging should ensure is the safety of your product. Corrugated packaging is strong and durable ensuring your product makes it from point A to point B safely and in tact.


There aren’t many packaging options that allow you to uniquely customise your packaging.  Corrugated board is a flexible product, allowing the opportunity for bespoke customisation in terms of design and branding. Whether it’s packaging for retail or e-commerce, corrugated packaging ensures your brand is being promoted from warehouse to the customers door.

Branding capabilities

Corrugated packaging also allows custom design and print options to really capture a customer’s attention. Branded corrugated boxes help you stand out from the competition and increase your brand awareness. Whether flexo, digital or litho print, Reedbut are experienced in bespoke print and packaging design.

If you’re ready to make the move to corrugated, let us know. Reedbut have over 40 years’ experience in the manufacture and design of corrugated boxes and by buying directly from us, you save time and money too.