The Advantages of Corrugated Packaging for Retail

Retail packaging and shelf-ready boxes made from corrugated cardboard offer product protection, customisability, and a sustainable option for displaying products in store. Take a look at some of the benefits below!

Brand Awareness

Corrugated packaging can be designed to make your products stand out on shelves against your competitors. A recognisable pack design featuring your brand logo, colours, fonts, and more, provides consistency for customers to easily find your products wherever they’re sold.

Sustainability and Protection

A shelf-ready pack (SRP) uses less packaging overall, reducing the empty space inside and consequently reducing waste. Being made from corrugated cardboard makes an SRP lightweight but durable, and easily recyclable.

Corrugated boxes are also sanitised as part of the manufacturing process and can be waterproofed, making them a hygienic choice that keeps moisture away from the interior.

Packaging designed for both transit and display means greater product protection. SRPs can be designed around the contents, which lowers the risk of products moving and becoming damaged during transit. This helps to increase shelf-life and reduce food waste.


Alongside brand printing and design, retail packaging can be printed with ingredients, allergens, product updates, or any other important information for customers to know up front.

Window patching can be applied or the packaging designed with cutouts incorporated, so contents are visible to customers.

How can we help?

Here at Reedbut Group, we have over 47 years of experience as a UK-based designer and manufacturer of innovative, high-quality cardboard packaging. We can work with you to design your ideal bespoke retail packaging or SRP, ensuring your brand stands out and your customers have a great experience.

We’re FSC® certified, allowing us to identify, purchase and use wood, paper, and other forest products made with sustainable materials in all our packaging products. We are also BRCGS certified with an A+ rating for direct contact food packaging.

If you’re ready to make the move to cardboard packaging that promotes and protects your products in a unique, sustainable way, get in touch!