As we near Christmas and the January sales, retailers are busy stacking their shelves and store rooms in preparation so, what can eCommerce do to be prepared for the upturn in orders?
e Commerce is as competitive as ever. With the busy festive retail season and new year upon us, how can you ensure your brand stands out during the busiest shopping days of the year? You need to make your packaging stand out from the rest. Bespoke packaging is just one of the services we offer and we are here to help you ensure your seasonal packaging not only protects your product but, represents you, your brand and gives your customers that WOW factor when its delivered.
The little touches
If you didn’t want to go all out with full on festive designs just yet, how about using seasonal and festive icons on your box packaging to get your customers thinking about the upcoming holiday period? From snowflakes and robins, to bows and Santa’s, there are a multitude of festive icons you could include to make your packaging that little bit more special.
Keeping one eye on the environment and the other on the colour palette
More thought is going into environmentally conscious packaging. Bows and glitter add magic and sparkle but don’t look great on a landfill site or in the middle of the ocean once used. Our boxes can be printed both inside and out or simply be plain & discrete. The ink we use is environmentally friendly and bio degradable. So you can still create fabulous looking designs without it costing the earth!
With regards to colour, it’s easy to go for the failsafe traditional red and green for your seasonal packaging –why not? People will always associate those colours with the festive period, but why not do something a little different this year? From clean and simple snowy whites to bold black and gold; why not use your own brand colours to create a Christmassy them? After all, that’s the reason that Santa Claus is red – Coca Cola branded the jolly old elf back in the 1920’s in their distinctive red and it literally stuck!
Synergising your branded pattern design will also work well across a variety of brand assets, from your website and social media banners, to your printed materials. Quality seasonal branding will help to give you an edge over your competitors!
Be prepared
Deadlines are critical for ordering any bespoke packaging, and for corrugated boxes for mailing, postage, storage or security. You really don’t need the stress of last-minute corrugated box ordering.
To aid you manage your supplies, our Stock & Serve facilities enable you to call off your products as and when you need them, perfect for when storage is at capacity and for those just-in-time requirements.
So, final question, are you box ready for Christmas?
With Reedbut you can be sure of a continuous supply of corrugated boxes to get you through this busy period. With three strategically located UK sites, manufacturing corrugated boxes in all shapes and sizes 24 hours a day, your corrugated boxes are never far away.
We can help you get box ready for the added demand over the forthcoming months. Staying ahead of the game will ensure you’re able to match Santa Claus’s delivery schedule this year!