The Background
As Europe’s number one online premium beauty retailer, LOOKFANTASTIC® carries over 22,000 products shipping to over 200 countries.
They’re constantly adapting to industry trends and welcoming more and more clean, vegan, and organic beauty brands.
The Brief
In September 2022, we were approached as a collaborator for a ‘carbon footprint reduction project’, looking to redesign the packaging for the monthly Beauty Box.
The main goal was to reduce the box’s carbon footprint, meaning less packaging overall and no supplemental plastic, so it was 100% recyclable. Our challenge came from trying to find the perfect balance between sustainability, design appeal, and brand recognition, without compromising on quality.
The Solution
The previous Beauty Box packaging involved packing the box itself inside another protective box for shipping, and the subscription items came in a lidded box which was sealed together with tape.
Using our patented eLok design, we developed a new bespoke printed box which eliminated the need for additional outer packaging.
The eLok box now acts as transit pack and subscription box all in one, with a unique tamper-evident locking mechanism to keep the contents secure. It’s easy to assemble, free of glue and tape, fully recyclable, and printed with instantly recognisable LOOKFANTASTIC® branding.
As part of the project, we worked closely with the LOOKFANTASTIC® team to create plain and printed samples, ensuring they were included in every step of the design work. We also provided an instructional eLok assembly video, and packing line support and training to make the transition to the new packaging as seamless as possible.
We’re proud to say that since the introduction of our eLok packaging solution, My Carbon Life Cycle Assessment found it reduced the carbon footprint of the LOOKFANTASTIC® Beauty Box by 72%!